About Our Company

For nearly a century and counting, White Way Laundry Inc. has been a family-run company that genuinely cares for clients - and takes pride in providing top-notch dry cleaning, laundry, and uniform & facility supply services. From customer support to billing, WW makes a commitment to give you personalized, one-of-a-kind service. 

The journey began in 1924 when Hamilton Bates and William Watrous founded a laundry company in Deep River, Connecticut. From those humble beginnings, WW rapidly expanded the business by opening plants in New Haven and Wallingford. By 1948, the company ventured into the world of dry cleaning, and by 1952, proudly became a certified Saniton dry cleaner. The growth didn’t stop there; in 1973, WW began providing uniform rental programs to local businesses - a division that grew exponentially. 

Today, WW Dry Cleaning boasts three locations, including a state-of-the-art plant and a convenient drive-thru. WW proudly serves all of Connecticut, and even if there’s no location near you, WW provides complimentary pick-up and delivery. Discover the difference in the details! Learn more about WW’s dry cleaning and uniform services


We Believe in Green Sustainability

Here at WW, we work hard to ensure that all of our business practices are eco-friendly. We see ourselves as stewards of our environment, which is why we constantly explore new initiatives in green sustainability, including:

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We actively work to recycle cardboard and plastics, including hangers and poly bags. Through this initiative, we recycle 35,000 - 45,000 hangers each week.

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Biodegradable Soap

All of our soap products are free of APEs, NPEs, EDTAs, and phosphates. Our detergents are naturally based, sustainable, and have been thoroughly lab tested.

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Reduced Energy & Water Use

We use computer-controlled washers and high-efficiency lighting throughout our facilities, and we recycle more than 30% of our water.

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Clean Water Act Compliance

We hold permanent wastewater permits with the EPA.

Associations and Certifications

Being a family-owned business, we understand the significance of long-standing relationships. As a locally owned and operated business, we prioritize our customers, upholding high standards of quality, safety, and service. We hold our relationships with the community in high regard, actively participating as members in numerous associations and local chambers, such as: 

Gurtler Certified Hygienically Clean Industrial HACCP Compliance